Algeria’s e-commerce market is growing steadily, supported by increased internet access, a large youth population, and wider use of digital payments. In 2025, market estimates value the sector at approximately $1.9 billion, with up to 200,000 active online merchants and platforms operating throughout the country. Many Algerians now rely on digital channels to purchase consumer electronics, groceries, clothing, and specialized goods, reflecting a clear shift in daily shopping habits.
Several domestic brands are central to this expansion. SINOBATIS serves both consumers and business clients by streamlining cross-border imports—especially from Turkey and China. Colivraison has established itself in the delivery and logistics segment, enabling quicker and more reliable fulfillment for online sellers. Superetti connects urban and suburban users with essential groceries and fresh food via its web platform. DECATHLON El Djazair provides a broad selection of sportswear and fitness equipment, tapping into Algeria’s demand for recreational products. Dzduino Online Store supplies hobbyists and tech enthusiasts with kits and electronic parts, while TalabaStore focuses on student needs with a curated product selection. Retailers like Glamour Time4 address demand for watches and jewelry, and guiddini’s digital solutions support entrepreneurs launching new online stores.
Local platforms continue to shape Algeria’s digital retail economy. The market’s development has encouraged broader product selection, more responsive delivery, and innovation in payment and order management. At the same time, ongoing challenges around logistics reliability, consumer trust, and updated regulation remain important factors for companies and customers alike. Algeria’s e-commerce sector demonstrates how domestic initiatives and adaptability can foster measurable progress in the region’s digital economy.
