Morocco’s tourism sector continues its post-pandemic climb, welcoming 15 million visitors between January and September 2025 — a 14% increase compared with the same period last year. The data, released by the Ministry of Tourism, signal the continued momentum of a key economic driver that is helping offset trade and employment pressures elsewhere in the economy.
September alone accounted for 1.4 million arrivals, up 9% year over year. Officials attributed this steady growth to expanded air connectivity, targeted promotional campaigns across key source markets, and investment in destination infrastructure from Tangier and Casablanca to Marrakesh, Fès, and Essaouira.
Tourism receipts from foreign visitors reached over 87 billion dirhams ($8.4 billion) in the first eight months of 2025, a 14% rise compared to 2024. Overnight stays in classified hotels climbed to more than 20 million by August, representing a 10% gain overall, with a 5% increase in domestic tourism and 13% growth in international stays.
Coastal and cultural hubs led the surge: Tangier and Casablanca recorded the fastest growth in hotel activity, followed by Fès, Essaouira, Agadir, El Haouz, and Marrakesh. Sector analysts say diversification beyond traditional destinations—along with ongoing upgrades to airports, port terminals, and hospitality standards—has strengthened the country’s competitiveness.
The uptrend keeps Morocco on track toward its long‑term goal of positioning itself among the world’s top 20 tourist destinations before the 2030 FIFA World Cup, which it will co‑host with Spain and Portugal. However, industry observers caution that sustaining momentum will depend on further investment in transport infrastructure, environmental management, and hospitality training programs.
As the recovery gains strength, Morocco’s challenge is shifting from regaining visitors to ensuring quality, sustainability, and equitable distribution of benefits across its territories—a balance that will determine whether the current rebound delivers lasting economic transformation.
